BKNG Booking Holdings Inc.
Consumer Cyclical
Price
$157.63
Intrinsic value
$124.84
Buy price
$99.87
Discount
-26.3%
Live signals
Daily bars as of Oct 8, 2026Nothing firing right now - no PAM pattern in the last 5 daily bars, and no DR1 support reclaim in the last 5 weekly bars. Technical confluence is DOWNTREND (0/3) - see the chart below.
DCF walkthrough
Near-term growth (g1)12.81%
Terminal growth (g2)3.50%
Years of g1 growth4
Discount rate9.00%
Margin of safety20.00%
- Operating CF
- $9,859,000,000.00
- Total debt
- $20,924,000,256.00
- Cash & STI
- $17,213,999,104.00
- Shares out.
- 770,000,000
Overvalued
Intrinsic value$124.85
Buy price (with MOS)$99.88
Current price$157.63
Discount to intrinsic value-26.3%
7-step quality scorecard
ROE quality
HIGH_DISTORTED- Average ROE
- 109.9%
- Current ROE
- 109.9%
- Minimum ROE
- 109.9%
Debt quality
MODERATE- Debt / Equity
- —
Moat proxy
MODERATE_PROXYCash-flow reliability
OK- Operating CF / Net income
- 1.37x
Technical chart
Confluence: DOWNTREND (0/3)Weekly candles, ~3 years. Yellow line: 10-week EMA. Dashed lines: Fibonacci retracement of the last 52-week swing. Green arrow: an active DR1 support reclaim (see Live signals above for when it fired).
Assumptions & data quality
- Data source
- yfinance
- Growth (g1) source
- min(cfCAGR,revenueCAGR)
- Valuation model
- DCF_OCF
- Debt as % of DCF PV
- 21%
- Public economic interest
- 100.0%
These are model outputs built on assumptions (growth rate, discount rate, margin of safety), not facts - trust but verify, especially for LOW cash-flow-reliability or UNKNOWN-quality rows.